Croma has seen significant growth in the health and fitness category, with 254 percent growth in lifestyle and wearables, 200 percent growth in air fryers, 178 percent growth in juicers and vegetable cleaners, and 20 percent growth in air purifiers. This growth trend reflects the growing popularity of health and fitness products in India, where people are increasingly prioritizing their health and investing in products that help them achieve their fitness goals.
The brand is catering to the health-conscious fitness enthusiasts with a range of health gadgets which include juicers, smartwatches, fitness trackers, blood pressure monitors and more. The data shows that Ahmedabad saw maximum purchases of juicers and vegetable cleaners, which saw a 269 per cent increase in sales. Bangalore saw a growth of 226 per cent in the same category, while Chennai registered a growth of 454 per cent.
Cities in the north, such as Delhi, Ghaziabad and Gurugram, saw huge growth in the lifestyle and wearables category, with a growth of 225 per cent, 287 per cent and 269 per cent, respectively. Down south, Hyderabad saw a sales growth of 746 per cent in the air fryer category alone, while Mumbai and Thane saw a growth of 216 per cent and 222 per cent in the lifestyle and wearable categories, respectively.
Croma’s health and fitness gadgets are available online at chroma.com and in stores, offering a diverse range of products to suit every budget and lifestyle. As World Health Day approaches, investing in health has never been more important. Croma’s innovative health gadgets are the perfect way to track your progress and achieve your fitness goals.
